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When it comes to link building there is no way to overemphasize the importance of backlinks. It is pretty much common knowledge that you need them. Different search engine optimization experts will put varying degrees of emphasis on them, but all SEOs pretty much agree that they are important. How important are they? Do you need thousands? Hundreds? How many is enough?
There’s no easy answer to the how much is enough question. It depends on a lot of factors, primarily the competitive nature of your niche. One keyword in a very competitive niche may require tens or hundreds of thousands of thousands of backlinks just to make a dent, and a small one at that, in the armor of your competition. Why bother beating your head against a stone wall?
Instead, go for the smaller, less competitive keywords first. The ones that won’t require an army of link builders to spread artillery all over kingdom come just to sound like the squeak of a mouse. If you target those less competitive key phrases and get respectable traffic from those, once you capture the top of the search engine rankings for the long tail phrases, you’ll start to see yourself climb for the more generic phrases within your niche. But it takes time. And patience.
How many backlinks does it take to succeed? One more than you had yesterday. Just keep plugging away, one link at a time, until you win.
How Many Keywords Is Enough?
Many search engine optimization experts talk about something called keyword density. Supposedly, if you put just enough keywords into your content it’s like swallowing a magic pill. Instant rankings. The only thing is, it doesn’t work that way.
Because the search engines have so many different factors for ranking websites for certain keywords, it is difficult to predict just which factor will be the favored one on any given day. It is much better to put your keywords into the right places and not worry about the right amounts. When it comes right down to it anyway, you can have too much and you can have too little. Why spend all your time guessing which is which?
I’m here to say that you can have just the right amount of keyword density and not get ranked for you important keywords. That’s because factors like domain age, inbound link relevance, domain keyword optimization, and h tags on someone else’s web page can trump your keyword density.
Webmasters should spend more time learning the ins and outs of optimization and quit guessing density patterns. That’s the old way of doing things and keyword density hasn’t mattered for about five years. The smarter and more sophisticated the search engines become in their approach to ranking information, the less keyword density matters. Natural language optimization has almost killed the keyword density discussion anyway. Another couple of years and there won’t even be a slight chance of resurrection. Let keyword density take care of itself.
Using MSNs Search Funnels For Better Optimization
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MSN (Now it is BING) has been making a small comeback lately. The company once thought of as a joke (and still are by many) in the search space is actually making itself more competitive. They may never be true competitor with Google, but one tool that I find to be very promising is the Search Funnel tool.
With search funnels you can see which search queries people follow up initial search queries with. This is very helpful. If you are building a poetry site, for instance, you can type the word “poetry” into MSNs search funnel tool and see which queries people follow up a search for poetry with. You’ll see that 9.48% of the searchers search for “poems” after searching for “poetry”. 4.26% search for “love poems”.
Conduct the same test with “search engine optimization” you’ll see that only 1.01% of searchers follow up with a search for “seo” but that 5.05% follow up with a search for “india seo”.
This could be a helpful tool in a number of ways. While you can’t tell why people are searching for what they are searching for, you can use the information to better hone the SEO on your website. Why not use “india seo” as a secondary keyword if you know you have a large potential audience in that region? Secondly, you could use those follow-up queries as primary keywords and build new pages around them. I bet your competition hasn’t thought of that. But you can.
Why We Need Search Engines AND Directories
DMOZ Editor Emily Kayser has a point. If you think DMOZ isn’t useful today then you don’t understand directories in general and DMOZ in particular. There are plenty of reasons to use DMOZ and other directories. Sure, it’s frustrating if you’re a webmaster trying to get your site listed and it’s taking a while. The service is run entirely by volunteers.
Unlike other top directories like BOTW and Yahoo!, DMOZ is free. That’s why it takes longer to get listed. But if you do manage to get through the editorial review process and get your site listed, there are enough people using DMOZ to find information that it will be worth your while.
Besides traffic, DMOZ is useful in other ways too. It provides links back to your site and at least one search engine uses DMOZ to craft SERP snippets. In other words, perform a Google search for any topic under the sun and you are likely to find at least one, probably a few, results that come up with a snippet taken directly from DMOZ. If you’re a site owner, that can prove to be a real off site optimization benefit.
SEO And SEM: What’s The Difference?
Essentially, SEM is a broader term and includes SEO. Here’s the distinction:
- SEO is the process of using content, links, keywords, and meta tags to improve a web page’s search engine rankings. Search engine optimizers tend to get a little tunnel vision where rankings are concerned and make that the No. 1 priority.
- SEM involves any task of marketing a web page through a search engine and may not necessarily be concerned with organic rankings. Typically, SEM refers to organic SEO as well as paid search models like pay-per-click (PPC) advertising. Some marketers also include display advertising because Yahoo! and MSN both offer display advertising on their search pages. I think you could also include some aspects of social media since many social media marketing campaigns can have search implications attached to them, intentional or not.
That may or may not clear things up for you. An easy way to distinguish between SEO and SEM is to ask, “Does this activity concern itself ONLY with organic search rankings or can it influence other aspects of my relationship with a search engine?” If you are working on a web page and hope to influence your search engine rankings in some way you are engaged in optimization. If what you are doing has implications beyond search engine rankings then it is likely SEM, but it could also be SEO.
Bada-Bing! Bada-Bing!
MSN Live’s new search face Bing finally announced its launch and it seems to be the big buzz this week. My initial impression was that it looked a lot like MSN Live. Not much changed. But upon conducting a few searches I’ve noticed that there actually is quite a big change. The results seem to be far superior than they have been in the past. That makes me wonder if Microsoft’s relationship with Powerset is the driving force behind the new changes or if there more to it than mere search technology.
Personally, I believe Microsoft realized it was losing the PR war. I think they realized it was time to rebrand their search engine or forever be relegated to third place. Of course, Ask.com tried that and dropped Jeeves. It didn’t help. Will rebranding help Microsoft? Will it boost traffic to Bing?
I wouldn’t expect a sweeping turnaround. You won’t see a mass exodus of Googlers running to Bing themselves to oblivion. For one thing, Google is still the top brand in search and they got there with superior technology, so the underlying technology does matter. And Google is still improving on the best of the breed. But I think if I were on the Yahoo! search team I’d be worried. The first step to overcoming the leader in any race is to first overtake the followers ahead of you. Bing could very well do that within two years if searchers who typically use Yahoo! see the value.
The only way Bing is going to outdo Google is if you see a viral move from the ground up of searchers defecting because they think they’ll get better search results. No matter how good it is at Bing, I don’t think that is going to happen. What about you?
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